I've spent my career inside complicated systems. Emerging agricultural cooperatives. Research management tools for Fortune 500 pharma companies. Understanding how they actually work.

Along the way, I noticed something I couldn't stop seeing: some companies have a structural quality that makes them hold up under any amount of scrutiny, and most companies don't. Not even close. Branding isn't enough. Leadership isn't enough. Values statements aren't enough. The companies that lasted were built differently, and the research to explain how wasn't there.

So I started researching it. That research showed a pattern, and that pattern is becoming a book.

The Death of the Narrative is about why operations replaced storytelling as the source of trust, and what the companies that figured this out actually look like from the inside.

The essays are the ideas in real time.

I'm Cat Yeldi.

Writing: catyeldi.substack.com
Contact: get in touch