Research on the architectures of iconic businesses.
Currently writing The Death of the Narrative.
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February 23, 2026
Why does nobody believe you when you say you've changed?
Ørsted eliminated 96% of emissions. The stock collapsed 83%. ExxonMobil never set a climate target. It was never punished. The market is telling companies that silence carries less risk than ambition.
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February 16, 2026
Why do the most regulated industries have the fewest scandals?
Aviation, nuclear, and pharma are the most regulated industries on earth. They also have the lowest failure rates. Crypto, fast fashion, and compounding pharmacies tell the opposite story. Coincidence?
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February 9, 2026
Why is "we didn't know" becoming the most expensive sentence in business?
U.S. Customs impounded thousands of VW, Porsche, and Audi vehicles over a single subcomponent. Isotope labs can trace cotton to its field of origin. Supply chain ignorance used to be free. Now it's a priced risk.